Guerilla marketing ideas are strategies that are used to advertise a business, product, or brand, and are used by creative and innovative business owners that wish to stand out from the crowd of other businesses in their markets.
Shock tactics are used to catch consumers off guard and to create interest by way of unique presentations of the marketed goods or services. These advertising strategies are often created to show consumers in candid or blunt ways why the advertised goods or services are needed.
Why Use Guerilla Marketing Tactics?
The popularity of guerilla marketing is increasing and many successful businesses rely on its principles. Marketing in this way provides a real advantage since it can attract the attention of the public and also cost significantly less than conventional marketing strategies.
An imaginative and creative guerilla marketing campaign has a strong correlation with less marketing dollars spent on implementation, and a higher return on investment.
Traditional companies that are set in the old ways of marketing are mistaken in the belief that volume is everything, and that if they repeat their advertisements often enough people will start to remember them. This however translates in to very high advertising costs and its benefits often do not justify the money spent.
The new age of successful business marketing strategies involves quality advertisements, not just the quantity. Maximum effect for minimal investment is critical in most profitable business ventures; there is no longer ample room for waste.
Marketing for a specific target requires several tactical considerations to be taken into account. To really reach and grab the attention of consumers, businesses need both to think like a consumer and also think ahead of them by anticipating their needs. Rather than try and figure everything out on their own, may businesses choose to hire a company that specializes in business marketing services.
New Approaches in Marketing
Businesses have to differentiate themselves from the competition by taking completely new approaches to seeing things. The advertisement must be real as well as unavoidable, and be such a way that consumers just cannot choose to ignore them.
One such way of getting directly into the heads of your customers is to set up a text message marketing campaign if you have a business that sells directly to the public. Restaurants, bars, night clubs, and other businesses with a consistent clientele can not afford to pass up the opportunity to market directly to their customers in this way.
It is always important to remember to ultimately show that the service or product is of value to the consumer though, since a catchy or even irritating advertisement may be remembered, but the product or brand being advertised may not.
Consumer habits of a target market should be researched prior to designing a guerilla marketing campaign. This ensures that the marketing is not offensive to the audience and instead is intriguing and tasteful. Successfully implementing this type of marketing often leads to skyrocketing sales and profits for businesses.
