Marketing your salon requires a combination of efforts both offline and online, and will be tied in closely with managing a salon. The trick the getting the best result is never to use a marketing effort that you can’t keep track of. By not keeping track, then you spend money on marketing but will never be able to tell if it’s actually achieving anything.
Good marketing starts with having transparency and accountability for each of your efforts. To track, simply use a coupon, or give them a code they need to mention in order to get a discount. If it’s online then tracking can be done electronically. Most important of all is not to spread yourself too thin.
Because a salon is a very local business that relies on people being in close proximity, facebook is a good option for online advertising. This doesn’t have to cost anything but can be as simple as making up a facebook page for the business and trying to encourage your friends and customers to tell their friends about your establishment. This facebook page should be pointed at your website.
Another good way to advertise your business is through word of mouth. This includes having your website on all your materials. If people know your address then they can email it to each other, pass it on, go there and check a map and opening hours.
Make sure that each leaflet or flyer and every business card all match with your posters. Get a good looking hair salon logo that will stand out. A coherent vision of what your salon means will help you sell yourself as a brand.
Check out how other businesses and salons brand themselves, and find the ones you like best and mimic them. Some businesses are very good at it while others miss opportunities to do something amazing.
Marketing is a process that is iterative, so it is constantly evolving and adapting. Getting the best results takes time practice and reading but will result in your salon being as successful as it can be.
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