Gartner Inc, has just released its list of “Cool Vendors” in risk management. These are the cream of the crop when it comes to reputation management. Gartner Inc. has been releasing a list of the top vendors in many different category for years, and making this list is a big step in the development of any business. This year Reputation.com has made it to this list, and that alone shows how effective their business is.
Reputation.com is a company that is in the business of online reputation management. Its entire business model revolves around improving the online reputation of other businesses. If they can’t manage to keep up their own online reputation, their knowledge and reputation management skills most likely should not be trusted. The fact that Reputation.com made it on the Cool Vendors list shows that their services work very well.
In this modern age it is necessary for businesses to monitor and manage their online reputation. It is not something that companies can afford to ignore. The importance of your online reputation has grown exponentially as the internet has become much more prevalent in the lives of every day users. As more people being to use the internet it has become much more difficult for the average person to be able to manage their online reputation.
The online reputation of a company has an increasingly important role in the market value of a company. As the value of a company is largely based on its reputation, the online reputation of your company cannot be ignored. Using an online reputation management firm such as Reputation.com gives your company an edge against other companies who do not take their online reputation seriously. If you can get your company’s online reputation to where it needs to be, your will be able to increase your market value.