Diamonds are a kind of carbon with its atoms arranged in a particular way. Diamonds were first discovered by the Indians probably 3000-4000 years ago, straight away they realized that this mineral was quite special and could be used in jewelry and religious rituals.
Diamonds have been appreciated since then but it was in the 19th century that they became really popular after the discovery of new mines first in Brazil and then in South Africa and the improvements in cutting and polishing techniques.
Also in the late 19th century there was one of the first massive marketing campaigns aiming at making the diamond the ultimate object of desire. The campaign, as we know was a success.
As diamonds are the hardest of all minerals there are many industrial uses for diamonds therefore synthetic diamonds and diamond simulants are quite big business even for industrial uses. In jewelry the most famous simulation is probably cubic zirconia and is very popular for inexpensive cocktail rings.
Synthetic diamonds can have a better purity than natural diamonds and what really matters in the end, is the quality of the cut that will be the deciding factor when evaluating a diamond. Good quality synthetic diamonds can in the longer term lower the price of all diamonds, similar to what happened to the price of pearls, after cultured pearls were introduced on the market.
Diamond jewelry is still very popular and you will be able to find it in a variety of styles. Often diamonds are used as a contrast to more colorful gemstones, a style created in the 1920s by Art Deco jewellers.
Therefore you will find deep red ruby rings with the large ruby in the middle surrounded by several smaller diamonds. The internet is a good source of information and it allows you to compare styles, designs and prices quickly but when you buy expensive jewellery such as blue diamond jewelry you are always advised to go to a reputable online store or jeweller.
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